• chaospatterns@lemmy.world
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    1 month ago

    Google Analytics gives you insights on what pages people visit, how long they spend, what kind of browsers and devices they use. That can give them data on what pages are important to customers and what screen sizes to support

    I’d rather they self host this data vs use Google Analytics, but there are benefits.

    • NotMyOldRedditName@lemmy.world
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      1 month ago

      It goes further than that. They can track how people interact with the page, order of buttons pressed, if or when they abort a workflow etc. You can go as deep down the rabbit hole of analytics and optimizations as you want.