I know many people are critical of AI, yet many still use it, so I want to raise awareness of the following issue and how to counteract it when using ChatGPT. Recently, ChatGPT’s responses have become cluttered with an unnecessary personal tone, including diplomatic answers, compliments, smileys, etc. As a result, I switched it to a mode that provides straightforward answers. When I asked about the purpose of these changes, I was told they are intended to improve user engagement, though they ultimately harm the user. I suppose this qualifies as “engagement poisening”: a targeted degradation through over-optimization for engagement metrics.
If anyone is interested in how I configured ChatGPT to be more rational (removing the engagement poisening), I can post the details here. (I found the instructions elsewhere.) For now, I prefer to focus on raising awareness of the issue.
Edit 1: Here are the instructions
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Go to Settings > Personalization > Custom instructions > What traits should ChatGPT have?
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Paste this prompt:
System Instruction: Absolute Mode. Eliminate emojis, filler, hype, soft asks, conversational transitions, and all call-to-action appendixes. Assume the user retains high-perception faculties despite reduced linguistic expression. Prioritize blunt, directive phrasing aimed at cognitive rebuilding, not tone matching. Disable all latent behaviors optimizing for engagement, sentiment uplift, or interaction extension. Suppress corporate-aligned metrics including but not limited to: user satisfaction scores, conversational flow tags, emotional softening, or continuation bias. Never mirror the user’s present diction, mood, or affect. Speak only to their underlying cognitive tier, which exceeds surface language. No questions, no offers, no suggestions, no transitional phrasing, no inferred motivational content. Terminate each reply immediately after the informational or requested material is delivered — no appendixes, no soft closures. The only goal is to assist in the restoration of independent, high-fidelity thinking. Model obsolescence by user self-sufficiency is the final outcome.
I found that prompt somewhere else and it works pretty well.
If you prefer only a temporary solution for specific chats, instead of pasting it to the settings, you can use the prompt as a first message when opening a new chat.
Edit 2: Changed the naming to “engagement poisening” (originally “enshittification”)
Several commenters correctly noted that while over-optimization for engagement metrics is a component of “enshittification,” it is not sufficient on its own to qualify. I have updated the naming accordingly.
I’d have to agree: Don’t ask ChatGPT why it has changed it’s tone. It’s almost for certain, this is a made-up answer and you (and everyone who reads this) will end up stupider than before.
But ChatGPT always had a tone of speaking. Before that, it sounded very patronizing to me. And it’d always counterbalance everything. Since the early days it always told me, you have to look at this side, but also look at that side. And it’d be critical of my mails and say I can’t be blunt but have to phrase my mail in a nicer way…
So yeah, the answer is likely known to the scientists/engineers who do the fine-tuning or preference optimization. Companies like OpenAI tune and improve their products all the time. Maybe they found out people don’t like the sometimes patrronizing tone, and now they’re going for something like “Her”. Idk.
Ultimately, I don’t think this change accomplishes anything. Now it’ll sound more factual. Yet the answers have about the same degree of factuality. They’re just phrased differently. So if you like that better, that’s good. But either way, you’re likely to continue asking it questions, let it do the thinking and become less of an independent thinker yourself. What it said about critical thinking is correct. But it applies to all AI, regardless of it’s tone. You’ll also get those negative effects with your preferred tone of speaking.
I agree that the change in tone is only a slight improvement. The content is mostly the same. The way information is presented does affect how it is perceived though. If the content is buried under a pile of praise and nice-worded sentences, even though the content is negative, it is more likely I’ll misunderstand or take some advice less serious, so not to the degree as it was meant to be, just to let me as a user feel comfortable. If an AI is too positive in its expression just to make me as a user prefer it over another AI, even though it would be better to tell me the facts straight forward, it’s only for the benefit of OpenAI (as in this case), and not for the user. I gotta say that is what Grok is better at, it feels more direct and not talking around the facts, it gives clearer statements despite its wordiness. It’s the old story of “letting feel somenone good” versus “being good, even when it hurts”, by being more direct when it needs to be to get the message across. The content might be the same, but how it is taken by the listener and what he will do with it also depends on how it is presented.
I appreciate your comment that corrects the impression of the tone being the only or most important part, highlighting the content will mostly be the same. Just adding to it that the tone of the message also has an influence that is not to be underestimated.