Doc Dish

But playing Achilles.

It’s not even a new thing: https://lithub.com/the-time-terry-pratchetts-german-publisher-inserted-a-soup-ad-into-his-novel/

1940: https://en.wikipedia.org/wiki/Catwoman#Creation

I’ve come up with a set of rules that describe our reactions to technologies:

1. Anything that is in the world when you’re born is normal and ordinary and is just a natural part of the way the world works.
2. Anything that’s invented between when you’re fifteen and thirty-five is new and exciting and revolutionary and you can probably get a career in it.
3. Anything invented after you’re thirty-five is against the natural order of things.

Douglas Adams

It’s available here: https://github.com/microsoft/sudo