

Exactly. The real debate is on which parts should be off limits.
Most people can think of some speech that they consider so horrible that nobody should be allowed to say it.
People often try to hedge that position by arguing that they’re not even really infringing on anyone’s speech because their form of restriction doesn’t meet a sufficient threshold of censorship.
Ikea really managed to pull off a magnificent marketing stunt.
They have the same furniture quality that you can get off of Amazon, Wayfair, or Walmart but you have to go get it out of their warehouse and deal with the logistics of getting it to your house. But they hand out some meatballs and give everything funky Swedish names; so people get the impression that it’s a fancy European experience.
China is the single largest manufacturer of Ikea products. I found that when I went directly to the source, I could get the same item cheaper or a better item at the same price. That deal is likely to die with the new tariff regime but that same regime will have similar impacts on Ikea.