Yep, most of my non-tech friends just say “Ads? Oh yeah, I don’t even notice them anymore, I got so used to them.” whenever that topic pops up in a conversation.

There is nebula.tv which works like that, but it lacks content. I am a subscriber, but I’m running out of interesting content to watch there.

OBviously there is network effect in play here. If Youtube switched to subs-only model tomorrow, they would have much wider content offer from the get-go.